WHAT IS MOTIVATED BY MORE?

WHAT IS MOTIVATED BY MORE?

‘More’ is often seen as a bad word: something related to greed that consumes everything with little regard until it is used up and spent. However, in the Motivated by More campaign, we reframe the meaning of ‘more’ as a positive force that actually creates more than it consumes.

In this campaign, we explore the ‘more’ which drives sports-lovers - of any discipline, any ability, any background – to keep pushing themselves at their sports.

This may be tangible - trophies, leaderboards, medals. This may be emotional - feelings of pride, satisfaction, joy. This may be community-led - your team, your club, your legacy.

Every ‘more’ matters. We want consumers to see our campaign and ask themselves: what is my ‘more’?